Art Direction /
Oscar Healthcare was looking to revamp it’s branding for its 2018 Open Enrollment. The band-aids served as a strong visual to communicate new coverage Oscar now offers.
I worked as the lead designer and art director on the out of home campaign for takeovers in New York City, Los Angeles, Austin and Cleveland. I took the project from the initial concepting, to the photoshoot and design production of all the visuals. The images were also used on the Oscar website throughout the enrollment period.
Creative Direction by Patrick Ehrlund at Something New.